The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
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H. A. Guerber's Histories
Helene A. Guerber wrote histories for grammar school children in the 19th century. Published in 1896 by the American Book Company, ‘Guerber’s Historical Readers in the Eclectic Readings Series’ were used to introduce children to the histories of the ancient and classical world. These engaging narratives are richly detailed accounts of the lives and times of the most important people of the period, arranged chronologically. The people are placed within the context of their times, and their histor...
For the Children's Sake: Foundations of Education for Home and School
Shows parents and teachers how children's learning experiences can be extended to every aspect of life, giving them a new richness, stability, and joy for living. Every parent and teacher wants to give his or her children the best education possible. We hope that the education we provide is a joyful adventure, a celebration of life, and preparation for living. But sadly, most education today falls short of this goal. For the Children's Sake is a book about what education can be, based on a Chris...
Catholic Home Schooling: A Handbook for Parents
Mary Kay Clark, the director of the accredited and successful Seton Home Study School shows parents why and how to teach their children at home, giving scores of practical examples and setting forth the spiritual, moral and academic advantages. The book includes chapters by several experts and covers Catholic curriculum, textbooks, Catholic family life, legal aspects, discipline, socialization, home management, using computers, children with learning disabilities, single-parent home schooling, t...
Children at Play : Using Waldorf Principles to Foster Childhood Development
Children at Play is an insightful exploration into the world of children's play and its tremendous significance in the shaping of each child's humanity. A mother and proponent of Rudolf Steiner's Waldorf system of education, author Heidi Britz-Crecelius offers practical suggestions and an up-to-date list of resources for today's families.
LeapPad Game - Mind Wars Interactive Game
Bring a friend and try this brand new way to play with your LeapPad! Travel around the board in this fast-paced, head-to-head game as you hit your buzzer before your friend can steal your question! Be the first to close all five windows and you will become the Mind Wars master and learn important 3rd-5th grade skills in math, language and fine arts, science, history, and geography!